Meet JoAnna
Founder and Editor-in-Chief
JoAnna Niles is an award-winning Caribbean travel and culture writer, photographer, and full-time IT professional based in New York City. She launched this platform in 2013 with a simple goal: to document her experiences and create space for stories that reflected her life as a first-generation Caribbean American navigating travel and work
Over time, the platform evolved alongside her travels, shifting from personal lifestyle content into a focused editorial destination centered on Caribbean travel, culture, food, and island experiences. Having explored more than a dozen Caribbean islands, JoAnna brings firsthand insight to her guides, from short island getaways and hotel stays to Carnival celebrations and cultural traditions.
Balancing a demanding career with a passion for travel, JoAnna understands what it means to plan trips with limited time. Through her work, she helps Black women travel the Caribbean thoughtfully, confidently, and without unnecessary overwhelm, while prioritizing culture, comfort, and quality experiences.
About the Platform
Founded in 2013, this platform is a Caribbean travel and culture resource created for women who want more than surface-level travel inspiration. It exists to highlight the Caribbean as a region rich in history, food, festivals, and lived experiences, not just a collection of beach destinations.
Here, you’ll find curated Caribbean travel guides, hotel and resort reviews, food and drink features, and cultural stories designed to help readers plan their Caribbean getaways and connect more deeply with the places they visit. While the site began as a personal blog, it has grown into an editorial space rooted in representation, storytelling, and practical travel guidance.
At its core, this platform celebrates the Caribbean through an informed, experience-driven lens one island, one story, and one thoughtfully planned trip at a time.
If you’re interested in partnerships, press inquiries, or collaborations, please visit the Work With Me page.