Meet JoAnna E,
Founder and Editor-in-Chief
JoAnna Niles launched this platform with a clear mission: to show millennial women, especially women of color, that travel, style, and self-care can fit into busy lives without breaking the bank. What started in 2013 as a blog documenting her natural hair journey has grown into a vibrant digital space that blends travel, beauty, lifestyle, and culture.
As a full-time IT professional, award-winning travel and lifestyle blogger, and photographer, JoAnna embodies what it means to balance ambition with adventure. Through her content, she empowers women to embrace affordable luxury, explore the world confidently, and pursue their passions whether or not they follow a traditional career path.
About the Platform
Founded in 2013, this platform has evolved into a digital destination that centers millennial women of color who crave inspiration, representation, and practical guidance for living well. We exist to make travel more accessible, beauty more relatable, and culture more celebrated.
Here, you will find curated travel guides, destination inspiration, beauty and style tips, and honest stories about navigating life as a first-generation Caribbean American. We especially shine a light on the Caribbean, not just as a beach getaway, but as a region full of history, culture, and thriving communities worth exploring.
If you still have questions or are interested in partnering with me, please visit the Work with Me page.